lab44

It’s not about perfection. It’s about showing up every day, staying consistent, and pushing yourself to level up — mentally, physically, and creatively. For 44 days straight, you’ll follow a daily system that builds momentum and rewires habits. Each day is a chance to get sharper, more focused, and more in control of your time and energy.

A LIFESTYLE CHALLENGE DESIGNED TO FORCE CHANGE.

STRUCTURE

LAB44 is built on 7 daily rules. These habits are the framework. No shortcuts. No guesswork. Just consistent structure to hold yourself accountable.

The rules that keep you grounded.

When you strip away distractions and commit to routine, the noise fades. LAB44 clears to fog and lets you focus on what matters and move with purpose.

The mental sharpness that follows discipline.

CLARITY

44 days of effort compounds. Physically. Mentally. Creatively. Wether its strength, skill or mindset - if you stay locked in, growth shows up.

The inevitable result of doing the work.

GROWTH

RULES 1 TO 5

The rules are designed to keep you accountable, consistent, and most of all, force change.

Each rule is designed to focus on certain aspects of your life. LAB44 is a lifestyle challenge, that is guaranteed to fuel growth.

The first 5 of the 7 rules are standard for everyone and must be followed.

RULES 6 AND 7

These rules are to be created by you and customised to your lifestyle.

They should push you — and unlock the growth you’ve always wanted but never attained.

  • Prioritise 7 or more hours of quality sleep.

    No technology in the bedroom (this one will change your life)

    Maintain a consistent routine

  • Make it consistent

    1 hour no distractions

    No phone or social media

    Prepare for the day and meditate if required

  • Push the body

    Focus on functional training i.e. calisthenics.

    Can include walking, running, biking, swimming and stretching.

  • Prepare and plan before starting the challenge

    Deep and focused work (throw the fucking phone away)

    Get creative, it can be anything.

  • Fiction or Non-Fiction

    Broaden your reading list, try new genres.

BOOKS WE LOVE.

  • Book cover titled 'Indistractable' by Nir Eyal with Julie Li, with a quote at the top, the title in large black font in the center, and a red circle at the bottom right with a quote from Mark Manson.

  • Book cover of 'Essentialism' by Greg McKeown, titled 'The Disciplined Pursuit of Less', with black scribbles on the left and a scribbled circle with 'essentialism' inside in the center.

  • Book cover titled 'How to Win Friends & Influence People' by Dale Carnegie, with a red and white background and a blue circle indicating it is updated for future leaders.

  • Book cover of 'The Barefoot Investor' by Scott Pape, revised edition, featuring a man in a blue checkered shirt holding a black dog, with a green landscape and people in the background, and a blue circle indicating over 2 million copies sold.

  • Book cover of 'The Psychology of Money' by Morgan Housel featuring a brain made of dollar bills and a subtitle about wealth, greed, and happiness.

  • Book cover of "Deep Work: Rules for Focused Success in a Distracted World" by Cal Newport, featuring a desk lamp illuminating the title text and a badge indicating over 1 million copies sold, with a quote from Seth Godin at the top.

  • Book cover for 'Red Rising' by Pierce Brown, featuring a red eagle wing on a black background, with the title and author's name prominently displayed.

  • Book cover for 'Throne of Glass' by Sarah J. Maas featuring a small female silhouette holding a sword at the bottom, standing in front of a large, arched, dark red doorway with a glowing red interior, set against a blue background with stairs in the foreground.

  • Book cover titled 'Atomic Habits' by James Clear. Subtitle reads 'Tiny Changes, Remarkable Results. An Easy & Proven Way to Build Good Habits & Break Bad Ones.' The cover features a dotted pattern of the book's title and a badge stating 'Over 20 Million Copies Sold.'